Made to the Ellen MacArthur Foundation’s Jeans Redesign Guidelines. Designed for Wear, not for Waste.
[Brisbane, QLD] - Outland Denim, the Australian denim label known for their revolutionary sustainability standards, have released a new range of core denim, made for circularity and designed in line with the Ellen MacArthur Foundation’s Jeans Redesign guidelines.
Image - Outland Denim
Highlights include the relaxed-cut Abigail jean, which is the perfect for work from home straight-leg, the Lucy jean; one of the brands all-time best selling styles relaunched with new wash options; and the classic-cut Annie short.
The collection is focused around natural fibres such as organic cotton, recycled cotton, and lyocell, making garments easier to break down and recycle once a consumer has decided to part ways with the jean. Each piece is made with zero harmful chemicals, 100% vegan materials, and innovative water and energy reducing technology, which uses up to 86% less water and 57% less energy during the finishing process when compared to a conventional jean.
“As an Impact-led business, the guidelines set out by the Ellen MacArthur Foundation’s Jeans Redesign Project align very closely with our core values when it comes to product design. We are proud to be a part of a project that encouraged denim brands and manufacturers to collaborate on solutions, rather than compete,”
said Outland Denim founding CEO, James Bartle.
Image - Outland Denim
The guidelines, set out by the Ellen MacArthur Foundation and over 80 denim experts, are based on the principles of a circular economy and work to ensure that jeans last longer, can be easily recycled, and are made in ways that are better for the environment and the health of garment workers. As part of the initiative, 65+ participating brands, manufacturers and mills must produce circular jeans by May 2021, and report publicly on their efforts. Like all Outland Denim garments, the collection is crafted in the label’s stand-alone production and finishing facilities in Cambodia, which were founded to offer holistic support, training and employment to young women who have experienced exploitation. The brand was awarded the Thomson Reuters Foundation Stop Slavery Award for Small and Medium Enterprise in 2020, and is Australia's first denim brand to become B Corp Certified. In 2019, Outland Denim was one of only two brands to receive an A+ grade across all 5 criteria assessed as part of Baptist World Aid’s Ethical Fashion Report.
Outland Denim’s Core collection is available to shop at www.outlanddenim.com.au from January 18th.
Image - Outland Denim
Outland Denim’s Core collection is available to shop at www.outlanddenim.com.au from January 18th.
About OUTLAND DENIM Outland Denim crafts premium denim jeans designed to bring the worlds of their seamstresses and customers closer together. Outland Denim sources the finest raw materials from around the world to create garments with environmental integrity while offering employment and training opportunities to women rescued from human trafficking and sexual exploitation. Outland Denim is Australia’s first Certified B CorporationR denim brand. Bartle was recently named one of Sourcing Journal’s Rivet 50 members for 2019. In 2019, the brand also became a Global Fashion Agenda Associate Partner.
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