Session FOUR - Traceability

There is increasing demand for certified, traceable products and materials. Consumers want higher standards and visibility from the products they buy, and manufacturers want to make sure they can verify sustainability practices in their supply chain.

This session will focus on traceability, best practice in the supply chain and importance of full life cycle impact data to assess sustainability and circularity of fibres and high quality products.

Mindful Fashion New Zealand and RawAssembly Australia have joined forces to bring this information series to the industry at large.

This session hears from FibreTrace® - Kara Hurry who will talk through their journey, and how wool amongst other natural fibres can now be traced using their technology from farm to finished product and beyond.

Kylee Davis from Suedwolle Group - who will talk with us about Suedwolle Group's merino farm in Australia, their connection to New Zealand and how its possible for brands from all over the world to purchase R.W.S merino and trace their yarns from farm to finished garment.

Jordi Beneyto-Ferre from Icebreaker NZ will talk about their own journey with natural fibres, how they track their supply chain and their ongoing commitment to #movetonatural and #givingmorethanwetake.

Jordi’s vision is for the apparel industry to stop being part of the problem and become an active part of the solution. 

He envisions a world where petro-chemical synthetics are no longer needed because there are much better natural and renewable alternatives that can deliver the same or better functionality. 

He wants a world where every garment can be traced back all the way to the place where the fiber was grown, and to the people who was part of that journey.

Join us this friday for an in-depth and exciting conversation that not only highlights incredible supply chain achievements, advanced technologies, animal welfare and environmental protection but also allows others to be inspired and discover new ways of working and potential partners. 

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Speakers

Kara Hurry - FibreTrace®

Chief Marketing Officer | FibreTrace @FibreTrace

Kara Hurry was previously Marketing Director of iconic Australian brand R.M.Williams, leading the rebrand and roll out in USA and UK. Prior to this she led communications for Louis Vuitton Oceania, launched Brooks Brothers in Australia, was a founding member of the Australian Fashion Council, led marketing across the Northern Hemisphere for The Woolmark Company and drove global marketing in the cycling and running industry. She is a current board member for the Australian Fashion Foundation and East 33 (Sydney Rock Oysters). Kara currently leads global marketing and strategic partnerships for FibreTrace, as well as helming her own boutique marketing agency Entente. In this session Kara will talking about FibreTrace its connection to the wool industry, the importance of traceability across all of our fibres today and what she thinks the future of the wool industry might look like..

Kylee Davis - Suedwolle Group

Sales & Marketing Regional Manager @Suedwolle Group

Kylee is the Sales and Marketing Regional Manager for Suedwolle Group, Germany. Suedwolle Group is a family-owned company, which has been producing yarns since 1966. Located in Schwaig, Nuremberg, Germany, they pride themselves on being not just a spinner but a strong partner to their client's businesses. Südwolle Group creates high-quality yarns produced from worsted wool and other natural and eco-friendly resources for a wide range of end-uses. Dedicated to producing robust and long-lasting products, they offer a wide range of stock supported items allowing for prompt and efficient delivery from 11 warehouses in 8 countries. Kylee has broad experience working in the fashion industry, which includes running her own knitwear label successfully for many years. 

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Jordi Beneyto-Ferre

Senior Manager, Global Materials and Sustainability @Icebreaker

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Jordi is the senior Innovation manager at Icebreaker, located in New Zealand. Jordi has a proven background in commercial application of innovation practices. With over 13 years experience in the sporting goods industry, in a capacity of internal entrepreneur, innovation manager and Senior project manager. Jordi will share insights to icebreakers traceability journey and the importance of creating transparent, ethical and traceable products.

Jordi’s vision is for the apparel industry to stop being part of the problem and become an active part of the solution. 

He envisions a world where petro-chemical synthetics are no longer needed because there are much better natural and renewable alternatives that can deliver the same or better functionality. 

He wants a world where every garment can be traced back all the way to the place where the fiber was grown, and to the people who was part of that journey.